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Search Engine Optimization for photographers

June 4th, 2008 · 2 Comments

Todays brides do a lot of research while planning their wedding. Your blog should “funnel” a wide range of web traffic to your main site….with the final goal of having them reach your contact page and book you!!!Take a look at: wikipedia. Notice how the hyper links (blue text) are very keyword specific. Search engines notice that. Google logs “clicks” and logs the keywords/phrases. Take a look on my wedding photography blog. Notice how my Hyper links are very keyword specific. If someone clicks on “Destination wedding photographers” they will go to a page about Destination wedding photographers. Search engines remember this. Google rewards you for having “good directions” to quality and relevant content. So things like: “To see destination wedding photography click HERE” are much less effective!

Also keep in mind that titles of your entries are very important. For example, all my entires are very specific. Dupont Country Club wedding, Riu Ocho Rios Jamaica wedding or Jamaica wedding photographer are very specific! You have to think about what your prospective clients are searching for. Most search 3-4 word phrases this is where your specific titles and links come into play. Brides are more likely to search Destination wedding photographers rather then “Janet + Chris 5/25.”

Cheers,
Rob
Humbled Eyes Photography

Tags: Keywords · Marketing · SEO · Technology · Websites

2 responses so far ↓

  • 1 Tunji Sarumi // Jun 4, 2008 at 6:46 pm

    Great info. I’ve been using “Janet + Chris” for sometime now. This is great stuff.

  • 2 Joshua Word // Jun 10, 2008 at 4:31 pm

    i should tape this blog to my forehead…

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